The thing we love most about the VisualCue Tile is just how versatile it is. Ultimately customizable, Tiles can be adapted in our Tile Builder to fit just about any organization or business. Once created, they can be placed on maps, calendars, diagrams or even augmented reality.

While Tiles have been applied in call centers, vacation ownerships, food distributors and logistics companies we are just beginning to scratch the surface of what intuitive data visualization can do.

For example, what sort of role would data visualization play in the arts?

It seems in recent years that more and more people who care about the future of the arts are asking that question, and actively looking for answers.

Case in point, only recently the National Endowment for the Arts was funding data research-based projects looking into “the U.S. arts ecosystem and the impact of the arts on other domains of American life.”

Further, Americans for the Arts recently had a webinar dedicated to “data visualization and successful ways nonprofits are using data visualization to tell their stories.” I fact, they have an entire section just dedicated to research into how Americans are participating in the arts.

At the forefront of arts data awareness is Jayne Dutra. Her blog on knowledge management for the arts delves deeply into the subject, asking serious questions about how those who are serious about participating in and sustaining artistic endeavor can use data to do just that.

In fact, a recent post on using metadata to make better arts related decisions particularly caught our attention. In it, she makes the correct assumption that by combining structured and unstructured data new associations may come to light. Associations which could mean the difference between financial success or failure.

That got us thinking. If data could be so useful to the arts, as it has been in other industries who live and thrive on it, why has not it not been implemented sooner?

Perhaps the answer lies in the way the data is presented. Ticket sales, patron information, local interest, all of these various factors that go into a successful artistic production of any kind are found scattered across multiple databases and, even when aggregated, are seen in dense spreadsheets or extremely high-level charts and graphs.

Those with a background in the arts are rarely well-versed in the ins and outs of data science. They are generally too busy honing their craft.

If there were a way for artistic organizations to see data in such a way that key opportunities for improvement could be intuitively apparent even to those without training in data analysis, the implications would be staggering.

Luckily, VisualCue provides just such a solution. Our instinctual operations management platform uses iconic images to represent key data points, demystifying analytics and making it’s benefits available to everyone.

The future of data and the arts looks promising, if it can be used.