Scalable Growth Through Sales Operations
Trends in modern sales techniques and best practices have never moved faster. The advent of digital technologies in the online marketplace demands that today’s top business leaders move even faster to keep up.
As digital, connected technologies continue to change the way the world does business many leaders are looking for a way to efficiently handle their sales operations, and it makes perfect sense when one considers the myriad ways in which digital technologies have changed the traditional world of sales. For example, research shows that more and more B2B buyers are seeking the same sort of convenience and immediacy that they experience in their B2C experiences. Online markets encourage competition not only in price but in customer experience: if a consumer does not appreciate the way a certain organization conducts their affairs then they can easily, with a few clicks, find one who will for a negligible increase in cost. In this new climate a traditional sales and support model has become increasingly unsustainable. The online marketplace has forever changed the way the world does business and, even though this has been in place for well over a decade, business leaders are still struggling to keep up with the fast pace of the modern sales world.