When beginning to think about the KPIs you will use in your Tile, you will need to first identify your audience. Who will be the consumer of the Tile? What are their information needs? What do they already know? What are their experiences and prejudices? As you choose your KPIs, understanding the consumers of the Tile will help you craft a product that they love to use.
by Dan Katrencik
by Jared Hammock